E'shalShopify Store - Fragrance Brand
A Shopify store built from scratch for E'shal, a local Egyptian fragrance and perfume brand entering the market with no previous online presence.
Key Highlights
- Built from scratch
- Scent profile product pages (top, middle, base notes)
- Home-to-checkout conversion funnel
- AI-generated product imagery & copy
Case Study
The Problem
E'shal had no online presence at all - no store, no digital identity, and no way to reach customers or sell their fragrances online.
The Solution
Built a complete Shopify store from scratch - customising theme sections to reflect the brand identity, designing a conversion-focused user funnel from homepage to checkout, and crafting custom product pages that display each perfume's scent profile with top, middle, and base notes. Also handled all product content including AI-generated imagery and copywriting.
The Outcome
Still in development - results to be updated post-launch.
My Contribution
Full project ownership - sole designer and developer. Handled Shopify theme customisation, store design, product page architecture, user funnel, product imagery, and all product descriptions.